In 21st century all sorts of home appliances are a must need for every household. Modern household depends highly on these equipments.
It has many applications that can serve the purpose of not only the households, but institution or commercial places. The electrical machines those are used in our day by day activity can broadly be classified into two groups, Major Appliances and Small Appliances.
Major appliances are the heavy consumer Products and are also known as white goods. These are major domestic appliances which earlier used to be painted and were available only in white enamel finish. However, despite their availability in varied colors now a day, the name has been retained. They are usually fixed and space consuming. Now a day’s small portable appliances are manufactured by many companies.
Major appliances have made the household work like cooking, washing, cleaning easy, reduced time consumption and energy consumption. They include all sorts of equipments used in household such as:
Electric plate scorching
Kitchen stoves induction cookers
Other domestic appliances
The other group of home appliances, small appliances is also called brown goods. The small household equipments such as
CD and DVD players, telephones and answering machines, home theater, video game consoles, camcorders. The small appliances are mainly portable or semi portable and not space consuming like major appliances. The name brown goods have been derived from the fact that these kind of products were often housed in brown wooden cabinets. Some types of goods were often traditionally finished with wood or Bakelite.
However the service areas of these major and small appliances vary in a broad way. Where brown goods involve high technical knowledge and skills, white goods require mainly practical skills and “brute force” for manipulating the devices. Heavy tools are required to repair them.
As the major appliances have now become a general need for every household and the market growing competitive, the manufacturers are now combining style with durability. The white goods are now available in plastic, shining finish. They are available in vast color range also. Steel Grey, shiny black, red, blue are some common colors that are available in white goods.
However, the manufacturers have to keep in mind that while buying these electrical equipments the consumer choice is highly influenced by some emotive factors. The effective policy of the manufacturers must work with these factors. Those working on policies aimed at influencing the purchase.
The first and foremost thing that attracts consumer’s attention while purchasing any electrical equipment is the level providing longer warranty period. The labels should come with the life-cycle costs of products. It indicates that the consumer has potential savings over the lifetime of the purchased product. Thus the policy must work with retailers for promotion of the life costs of products rather than purchasing price of the good.